Swisspearl Group AG - Privacy Policy - Swisspearl
Swisspearl Group AG

Privacy Policy

This website is owned and managed by Swisspearl Group AG, 

In the following, we explain how we use the personal data of which you leave footprints and/or that you provide when you visit our website (“Website”) and use the various services on the Website.

1. Collection of personal data

Swisspearl is the data controller of personal data collected via the Website. You will always be informed before we collect personal data about you. The personal data collected by us may include, for instance, your name, email address, telephone number and similar identification data as well as information about your IP address, branch/business area, interests, etc. 

Personal data about you will be collected in one or more of the below cases:

  • When you visit and browse our site
  • When you sign up to receive Swisspearl’s newsletter
  • When you communicate with Swisspearl
  • When you make use of Swisspearl’s other functions and services
  • When ordering samples
  • When filling out Swisspearl request forms

2. The use of personal data

Personal data is collected and used for the following purposes:

  • Newsletters and other promotional communication
  • Promotional marketing in general
  • Completion of requests received from you
  • Providing customer support and communication
  • Product and service development
  • Statistics and analytics

The processing will in some cases be necessary to comply with requests from you. In addition, the processing of your personal data may be based on our legitimate interest in conducting marketing activities and to develop and evaluate our products and services as well as conducting statistics.

We note that Swisspearl shall only use your personal data in order to send you product information, newsletters and other marketing material via e-mail if you have provided your prior and explicit consent hereto, unless applicable legislation allows us to contact you without such consent.

Swisspearl keeps statistics of which areas of the Website are visited by our users and of which products, services the users prefer including other preferences. This data does not include personal data. Using the collected data, Swisspearl builds knowledge of the use of the Website. This information is used to improve the Website. However, we use data on the navigation of all our users to be able to understand how our users as a total group use the Website and against this background we attempt to improve the Website and our digital services in general. We cannot see where you come from or go to on the Internet when you leave our Website. In addition, we collect information about which products our users as a total group prefer. This information is also used to improve the Website.

We are using an IP tracker solution from a third-party provider for all Swisspearl websites. This IP tracker tells us which company your IP address is associated with. We use the information to keep statistics about the companies that visit our website. Our marketing department can also use the information to make contact by telephone with the associated company. If your IP-address is linked to you as a private person, we will not receive personal data on you or contact you by telephone. 

3. With whom will my personal data be shared

In order to pursue the above listed purposes your personal data may be made available to third parties providing relevant services under contract to Swisspearl such as but not limited to IT hosting and maintenance providers. Such service providers will only process the personal data in accordance with our instructions.

In certain circumstances and according to legislation it may be necessary to disclose data to the authorities. We may also disclose your personal data in order to establish, exercise or defend our legal rights.

In the event of reorganisation or total or partial sale of the business, disclosure, if any, will in such connection take place in accordance with the legislation applicable from time to time governing such processing of personal data.

Your personal data is not disclosed to a third party without your permission except as described above.

4. The duration of the processing

Your personal data will be deleted when we no longer need to process the data to fulfil one or more of the purposes mentioned above. However, your data may be processed and stored for a longer period in anonymised form or if we are required to do so by law.

5. Cookies

We use cookies on our Website. Please read more about the use of cookies in our Cookie Policy on our Website.

The purposes of processing data collected by the use of cookies, are the following:

  • to operate, improve and optimise the performance and user experience of the website and its services;
  • perform customer and user analysis and segmentation in order to improve our understanding of our users, and provide better and tailored services to users, including you;
  • statistical purposes.

6. Security

  • We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Accordingly, we use our best endevours to protect the quality and integrity of your personal data.

7. Your rights

You have a right of access to the personal data, which we process and store about you, subject to certain statutory exceptions. Furthermore, you have the right to object to the collection and request restriction of the processing of your personal data. In addition, you also have the right to require us to rectify or erase your personal data, if necessary.

Under certain circumstances, you may also request that we provide you with an overview of your personal data in a structured, commonly used and machine-readable format and request us to transmit such data to another data controller.

You may at all times object to the processing of your personal data for direct marketing purposes.

8. Withdrawal of consent

You may at any time withdraw any consent you may have given. Should you wish to withdraw your consent you may contact us at With respect to newsletters and other electronic marketing material, you may also use the “unsubscribe link” in the email or other communications which you receive from us.

Please note that the withdrawal of your consent will not affect the lawfulness of past processing conducted prior to the withdrawal.

9. Rectification to personal data, etc.

If you want us to update, rectify or delete the personal data that we have recorded about you, or if you want access to the personal data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at You can also write to us at the following address:

Swisspearl GB Ltd.,, 
Warehouse 145, Langford Way, 
Appleton Thorn, WA4 4TQ 

10. Complaints

Should you want to complain about the processing of your personal data, you may contact us via email, telephone or letter as indicated in clause 9 above. You may also file a complaint with the Danish Data Protection Agency, Borgergade 28, 5th floor, 1300 Copenhagen K. Denmark.