Website
Swisspearl limits its processing of personal data to situations where the processing is necessary for a specific purpose.
Personal data is collected and used for the following purposes:
- Newsletters and other promotional communication
- Promotional marketing in general
- Completion of requests received from you
- Providing customer support and communication
- Product and service development
- Statistics and analytics
The processing will in some cases be necessary to comply with requests from you. In addition, the processing of your personal data may be based on our legitimate interest in conducting marketing activities and to develop and evaluate our products and services as well as conducting statistics.
We note that Swisspearl shall only use your personal data in order to send you product information, newsletters and other marketing material via e-mail if you have provided your prior and explicit consent here to , unless applicable legislation allows us to contact you without such consent.
Swisspearl keeps statistics of which areas of the websites are visited by our users and of which products, services the users prefer including other preferences. This data does not include personal data. Using the collected data, Swisspearl builds knowledge of the use of the Website. This information is used to improve the Website. However, we use data on the navigation of all our users to be able to understand how our users as a total group use the Website and against this background we attempt to improve the Website and our digital services in general. We cannot see where you come from or go to on the Internet when you leave our Website. In addition, we collect information about which products our users as a total group prefer. This information is also used to improve the Website.
We are using an IP tracker solution from a third-party provider for all Swisspearl websites. This IP tracker tells us which company your IP address is associated with. We use the information to keep statistics about the companies that visit our website. Our marketing department can also use the information to make contact by telephone with the associated company. If your IP-address is linked to you as a private person, we will not receive personal data on you or contact you by telephone.
The legal basis for the processing of your personal data is that it is our assessment that our legitimate interests override your interests. We refer to article 6(1)(f) in the General Data Protection Regulation ("GDPR"). Our legitimate interest is to provide parties that are interested in our company with a good experience when visiting the Website. Furthermore, the legal basis for processing in relation to sending marketing material via e-mail is based on explicit consent. We refer to article (1)(a) in the GDPR.
Contact person
The processing of your personal data is necessary in order for us to fulfil our contractual obligations towards your employer, cf. article 6(1)(b). Your personal data are also processed for the purpose of direct marketing of our products. The legal basis for such processing of your personal data is that it is our assessment that our legitimate interests override your interests, cf. article 6(1)(f) in the GDPR. Our legitimate interests constitute fulfilment of our contractual obligations, maintaining and enhancing customer relationships, invoicing for the services your company provides to Swisspearl and/or vice versa, communicating with you if you have any questions related to our services or vice versa, direct marketing of our products, and for documentation purposes in the event we agree on something relating to our services in writing via gdpr@swisspearl.com
In certain cases, the processing of personal data is necessary in order to comply with a legal obligation, e.g. in relation to the national legislation. In such cases, the legal basis for the processing will be article 6(1) (c) in the GDPR.